by Lacey Pfalz
Last updated: 8:55 AM ET, Wed October 7, 2026
Applications are now open for the third-annual GTM Luxury 2027 event, an industry event that will bring together some of the best luxury travel advisors with a host of suppliers for networking, learning and more.
Hosted at The JW Marriott LA on January 20-22, 2027, GTM Luxury 2027 allows only 120 high-performing travel advisors to attend by invitation.
Advisors who apply must meet a series of qualifications to be considered to attend the exclusive event, which TravelPulse’s parent company, Northstar, holds each year.
“GTM Luxury has garnered an enviable reputation in the industry similar to that of its sister events, GTM North America and GTM West," said Alicia Evanko-Lewis, executive vice president, global events, Travel Group, Northstar Travel Group. "It attracts the best in the business. And spots to participate are coveted. We are looking forward to reviewing the impressive applications that are submitted and curating a group of astute professionals to welcome to the GTM family in 2027.”
Advisors must make a minimum of $1 million in annual sales or own a travel agency that makes over $1 million and continues to book travel actively. They must also have at least two years of experience selling luxury travel, with a minimum spend of $1,500 per person, per day. Advisors from the U.S. and Canada are eligible for consideration.
GTM Luxury offers two days of one-on-one scheduled meetings between advisors and suppliers. Advisors may have up to 50 of these meetings, each lasting six minutes. Advisors also enjoy 30-minute presentations. Advisors who are chosen to attend receive free round-trip airfare, a three-night hotel stay, meals and more.
“What I love about coming to GTM Luxury is that I get a chance to interact with other luxury advisors, and they bring as much to the table as the suppliers do,” said Shari Marsh, Cruise Holidays Land and Sea. “We’re all like-minded people who are all thinking the same way. We are looking for the same type of experiences to bring to our clients. This is the best type of event to come to.”
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