14 key managers from the Friesen Travel Group took part in an epic incentive trip with Azamara and Air Canada Vacations, the first time a tour operator has organized such an event.
Friesen Travel Group owns and operates 13 franchise units under the Expedia Cruises banner led by prominent franchise owner Shawn Friesen, who shared important updates during the week long professional and development gathering.
The event was masterfully coordinated by Elish Tait, Manager – National Accounts,
and Bruce Parkinson, Area Sales Manager, who guided participants through a series of engaging
activities and presentations aimed at enhancing their business expertise and fostering stronger
connections.
"We are incredibly proud to have pioneered this initiative," said Elish Tait, Manager – National
Accounts at Air Canada Vacations. "This trip not only allowed us to strengthen our professional
relationships but also provided a platform for our partners to gain new insights and strategies
that will help drive their business forward."
Throughout the week, attendees participated in three comprehensive presentations by Air Canada
Vacations, which covered essential topics such as business building and marketing opportunities,
product diversity, and a focused look at cruise offerings. These sessions provided invaluable
insights and practical takeaways that attendees could apply to their own business operations.
The exciting itinerary included visits to picturesque locations such as Nice, Monte Carlo,
Marseille, St. Tropez, and Sete, with organized activities designed to balance work and leisure.
Highlights included:
- Cocktail Receptions and Specialty Dinners: Opportunities for informal networking
and relationship building in elegant settings.
- Training Sessions: Full days dedicated to presentations from Air Canada Vacations,
including the latest updates and strategies for business growth.
- White Night and Azamazing Evening: Themed events that combined entertainment
with opportunities for deeper connections among attendees.
- Excursions: Guided tours and wine tastings that showcased the unique cultural and
gastronomic offerings of the regions visited.
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