AmaWaterways Rolls Out New Marketing Tool for Travel Advisors

Image: AmaBella sailing near the Golubac Fortress in Serbia (Photo Credit: AmaWaterways)
Image: AmaBella sailing near the Golubac Fortress in Serbia (Photo Credit: AmaWaterways)
Natasha Lair
by Natasha Lair
Last updated: 7:50 AM ET, Fri March 20, 2026

AmaWaterways has partnered with Approach Guides to launch a new marketing platform aimed at helping travel advisors promote and sell river cruises more easily.

The tool allows advisors to create co-branded marketing pages including AmaWaterways’ itineraries, shore excursions and onboard experiences.

Advisors can customize each page with their own branding and contact details, then share them directly with clients.

According to the company, the platform is designed to be simple to use, with no logins, integrations or technical setup required. It also enables advisors to capture leads directly through the pages they create.

“Supporting our travel advisor partners remains a top priority for AmaWaterways,” said Alex Pinelo, Chief of Sales of AmaWaterways.

“This partnership with Approach Guides reinforces our commitment to their success, giving them an easy way to share the AmaWaterways story and connect with their clients.”

Advisors can access curated content highlighting destinations and itineraries, personalize it, and distribute it to clients as part of their sales efforts.

The service is now available at no cost to travel advisors.

Advisors can access the platform at inspires.to/amawaterways.

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