From natural and heritage sites to cultural and religious tourism assets that appeal to a wide range of traveller segments, it’s no surprise the Middle East is experiencing a steady growth in tourism spending. At the core of this region’s tourism nexus is Abu Dhabi, set to attract increasing numbers of visitors thanks to its diverse offerings.
To further advance the Abu Dhabi Tourism Strategy 2030, the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) is enhancing its resources for travel trade professionals across Canada.

Learn about the holiday options for travellers; relaxing at the beach or exploring culture and history. (Photo Credit: © Department of Culture and Tourism, Abu Dhabi)
Growing Tourism to Abu Dhabi
To empower and support them, DCT Abu Dhabi has launched an English version of its "Experience Abu Dhabi Experts" e-learning platform. This platform, designed to provide comprehensive destination knowledge, equips travel agents and tour operators with the tools to effectively showcase Abu Dhabi’s rich cultural heritage, iconic landmarks, diverse attractions, and accommodation options.
The launch of the English version reinforces DCT Abu Dhabi’s commitment to partner with travel professionals in Canada to elevate Abu Dhabi’s status as a leading global destination, driving its tourism strategy to increase visitor numbers from approximately 24 million in 2023 to 39.3 million by 2030, and ensuring sustained growth in the evolving tourism landscape.

Visitors to Abu Dhabi will enjoy exploring cultural landmarks, such as the Sheikh Zayed Grand Mosque (Photo Credit: © Department of Culture and Tourism, Abu Dhabi)
Enhance Your Destination Knowledge
Presented in an engaging video and quiz format, the e-learning platform features specialised content across nine modules covering various facets of Abu Dhabi’s tourism sector, allowing participants from Vancouver to St. John's and all points in between to create more attractive and customised tourism products for their clients. Upon completion of the programme, participants receive a certificate officially recognising them as "Experience Abu Dhabi Experts." This helps bolster their credibility within the tourism industry, in addition to providing them with the knowledge to craft personalised travel itineraries for Abu Dhabi.
Not overlooking the wider travel trade, the module is accessible in 13 languages. In addition to English, the platform is available in Arabic, Mandarin, German, Italian, Russian, French, Korean, Spanish, Dutch, Urdu and Hindi. Travel professionals can register for free at experienceabudhabiexperts.com and access the training content anytime, anywhere through mobile devices, tablets, or desktops, enjoying a convenient and flexible online learning experience.
Through continued investment in the "Experience Abu Dhabi Experts" platform, DCT Abu Dhabi reaffirms its commitment to empowering travel partners across Canada, while collectively contributing to Abu Dhabi's compelling growth story.
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